Mon
9 Nov
16:00
Agustina Lumi
Audiencias y distribución
And what next? Distribution and audiences for projects and audiovisual creators
How do you get an audiovisual project to find its audiences? This workshop offers a theoretical and practical introduction to distribution and audience development, directed at audiovisual professionals who want to incorporate this strategic outlook into their job. During the 4 hours, we will explore how to identify and connect with potential audiences, define the positioning of a project, and get to know the distribution options and design strategies based on objectives and resources. A guide for making more informed decisions, from the first stages of a project until it reaches the public.
Relator/a:
Agustina Lumi
Agustina Lumi is a producer and strategic consultant that specializes in the audiovisual business, with a focus in audience development, distribution, international circulation of content, and innovation in business models and strategies for reaching the public. Her career combines the knowledge of the audiovisual value chain with design strategies to expand audiences, explore new windows and platforms, and strengthen the sustainability of projects and cultural organizations.
In spain, she is the Head of Industry of the Atlàntida Mallorca Film Festival and collaborates annually with MAFIZ, the industry section of the Málaga Festival. She is also responsible for Ventana Sur Series, where she promotes content and activities oriented with professionalism, networking, and innovation in the audiovisual industry. At the same time she is the Series Coordinator for LAB Latinoamérica de SANFIC Industria (Chile), accompanying projects in development and working on professional program designs and strengthening distribution strategies, circulation, and audience development.
Edicion: 2026
Tipo: Audiencias y distribución
Fecha: Monday 9 de November de 2026
Hora: 16:00
Hora Fin: 20:30